If people do not know about your business, so they can't be your customers. Social media raises your visibility among potential customers, it is possible to reach a broader audience using lots of time and energy. And it's totally free to make a business profile on all major social networks, so you don't have anything to lose. If you operate a small local store or a large national company, it doesn't matter. Social media is a fundamental part of your business marketing strategy.
Social Platform enables you to connect with your customers, help to increase awareness about your brand and boost your leads and sales. With over three billion people around the globe using social media each month, interactions and users on major platforms just keep growing.
Social media provides a whole lot of potential for businesses as customers habitually log into it daily and get in contact with companies. Although, in addition, it presents huge challenges for businesses, since it's a constantly changing place that's extremely noisy and crowded.